#productsplacement #tvserials #advertising

Industry: Film & Television, Advertising

Location: China

Related to: Products Placement, 《Gu Fang Bu Zi Shang》

Reviewer: Mengdie YU – Parsons School of Design

Company: One Leaf

Website: http://www.ahtv.cn/c/2017/0113/00940877.html

About:

Nowadays products placement is very common, but the qualities of the implanted advertisement in different serial are vary widely.

《Gu Fang Bu Zi Shang》is a costume drama serial which is quite popular in China. In a plot the Princess Yaotian is making up, and then there is a close up of the skin care product she used —— a jar with a label of One Leaf – a skin care product (picture below).This way of products placement is a little bit too obvious and stiff. The audiences commented that this implanted advertisement is really weird. Some Netizens joked that “It turns out that One Leaf has thousands of years history.”

Although the advertisment is awkward, but maybe the most important thing of the products placement is let audiences find out the products and let them discuss it. Afterall keeping the topic hot is a way to appeal consumers and promote sales.

Links to articles

AHTV: http://www.ahtv.cn/c/2017/0113/00940877.html