#productplacement #movie The earliest product placement in movie

Industry: Film & Television, Advertising

Location: USA

Related to: Products Placement

Reviewer: Mengdie YU – Parsons School of Design

Company: Red Crown Gasoline

Website: http://www.canny-creative.com/history-product-placement-movies-what-where-why/


One of the earliest examples of the product placements in movies is the Buster Keaton/Fatty Arbuckle short film garage.

In the film, when the guest came in, the Red Crown Gasoline’s logo is quiet clear on the wall. The movie is showed in 1920, so it means the product placements in America already has a history of at least 90 years.

Product placement is not a new thing, and the trend keep growing, now become a good way for brands to promote.