#LUXURY #RETAIL #E-COMMERCE #PRODUCT RETURN:5 tips for luxury brands to get ecommerce returns right

Industry: Retail / Luxury

Location: Global

Related to: E-commerce / Product return

Reviewer: Morun HE – Parsons School of Design

Website: www.luxurydaily.com


With more and more e-commerce shopping, product return has become a big problem for both consumers and sellers. A satisfying return policy is a key to winning customers online.

“Retailers such as Cartier and others luxury retailers are selling very high-value items online and now accepting returns in the stores from customers that may have never stepped foot in their stores,” Said Perry Kramer, vice president and practice lead at Boston Retail Partners.

Customers will feel they are treated with respect in a pleasant environment as the ones who shop in-store. This will boom the sales and upgrade the brand image.

Returns are an inevitable part of the e-commerce process