#Kylie #Jenner #Lipisticks’ #Pop-up Store, #Soho

Category: Beauty / Pop-up store / Star-System

Industry: Beauty / Make-Up / Luxury

Location: NYC

Related to: Buzz / Branding / Event

Reviewer: Kevin HAYOUN – Parsons School of Strategic Management

Company: Kylie Jenner Cosmetics

Website: https://www.kyliecosmetics.com/

On this Saturday February, 13th , all Soho was inside out. The reason ? Kylie Jenner has finally been opening an ephemeral pop up store in the Big Apple, more precisely at 27 Mercer st, Soho. “Kylie handpicked this location after touring many spots in and around NYC, and is excited to bring the Kylie Shop to the East Coast, especially for all her fans and customers who missed the launch pop-up shop in California,”  Jenner press release obtained by Teen Vogue reads.

The products sold in this pop up store imagined by Miss Jenner had been a mix of her hits products and exclusibe items. Those offerings include the Kylie Cosmetics Valentine’s Day collection (with sparkly Lip Kits!) as well as her birthday and holiday sets.

The Keeping Up With the Kardashians star was also wearing her newest clothing items — athleisure separates printed with the term “Thick!”. She tapped BFF Jordyn Woods and Young Thug’s fiancée Jerrika Karlae to model those pieces.

Isn’t Kylie the queen of Marketing ?