#CELEBRITY BRANDING #FASHION #RETAIL SALES:Rihanna Is Dropping Her FENTY PUMA SS17 Footwear Next Week

Category: Fashion, retail sales

Industry: Fashion

Location: Global

Related to: Celebrity branding, celebrity design

Reviewer: Morun HE – Parsons School of Strategic Management

Company: Puma

Website: www.highsobiety.com

About:

Rihanna has partnered with Puma since 2014 and launched the Fenty×Puma collection which is designed by herself. As creative director, Rihanna is inspired by the Japanese street culture and fuse her independent approach to music and fashion.

                              FENTY×PUMA

Rihanna is dropping the Fenty×Puma FW17 collection at Paris Fashion Week. Blending the Rococo, neoclassic and contemporary street style, Rihanna will drop the clothing collection in the coming month.

            PENTY×PUMA clothing collection

This partnership and celebrity design are key drivers for Puma’s current surge in sales. Partnering with influencers and celebrity design are the new trends in retail sales.