BIME Analytics, a french startup sold for 45 million USD!

Industry: Businesses / Start-up / Sucess Story

Location: Global, French – US

Related to: BIME Analytics, a french startup sold for 45 million USD!

Reviewer: Sophie Nicole BRIAND, emlyon x Parsons_MSc Luxury Management & Marketing

Company: BIME Analytics





It is no coincidence that the Figaro Economie published a long article about them just a couple of weeks ago: the company they created together, BIME Analytics, is a huge success!

The company, which they created in 2009, provides a business intelligence software solution. After 6 years of dedication, they’ve just sold it for 45 million dollars to Zendesk, a company in California.

Great love stories and businesses are born in the classrooms (both KEDGE Business School ESC alumni, class of 2013). This time, Rachel Delacour and Nicolas Raspal’s adventure combines two wonderful stories. It all started out on a “ras-le-bol” after a few years in the industry.  Nicolas that pursued a degree in engineering, whereas Rachel entered the workforce as Head of Controlling for Bata (shoe brand). It was only after Nicolas entered the Bon Marché as Business Intelligence Manager, that they came up with the idea for BIME.

“We realized that we shared similar frustrations in our jobs. From a user standpoint on my end, and from a technical viewpoint for Nicolas. Creating your own company can be a crazy idea, but in our case, we complement each other both professionally and personally, which is really the key to our success.” R.D.

In business, the couple kept things separated. Even married, Rachel uses her own family name: ” A common choice, to be able to have an objective outside judgement”. Years after creating the company, the couple now has two children, and they decided to accept a takeover bid for 45 million dollars, as well as shares for their employees. Even though they sold their company, the two partners are still employed by Zendesk: Rachel is the General Director for Zendesk Explore, whereas Nicolas is the Director for Analytical Technology.