#social #popup #art Social Pop-Up : A Community for Artists and Art Lovers

Industry: Retail / Art

Location: New York City

Related to: A pop-up store creating a community of art

Reviewer: Lalla Kenza Medrek – Parsons School of Design

Company: Social Pop-Up

Website: eventbrite.com


Social Pop-Up is a store formed by Adrienne Charuel and Nathalie Helfer, looking to create a community of artists, showcasing their creations and art lovers, who would meet these artists on the spot.

The store will open its doors on March 12th from 7 to 9 pm at East Village’s VNYL shop.

With the aim of creating an atypical pop-up experience and environment, the two founders ensured interactive experiences from ten local artists, such as henna tattooing by Sister2Sister Henna, aromatherapy from Aroma Veda NYC and fiber art and illustrations from Charuel and Helfer themselves.

Furthermore, Social Pop-up will be serving cocktails from Marie Brizard liqueurs and offer snacks from Michel et Augustin, while enjoying listening to local and international DJs’ music.

Charuel and Helfer are pursuing to have Social Pop-Up turn into a recurring local event, collaborating with a variety of artists and space hosts.