#popup #cookingclass – E’s Kitchen Pop-Up: From Kitchen Supplies to Cooking Classes

Industry: Retail / Cooking

Location: Lafayette, Louisiana

Related to: Pop-up store/kitchen store/cooking classes

Reviewer: Lalla Kenza Medrek – Parsons School of Design

Company: E’s Kitchen

Website: eskitchen.com

About:

E’s Kitchen, the quality kitchen supplies store, located in Lafayette, has opened a pop-up store downtown so that customers can purchase remaining inventory, use old gift cards and most importantly take cooking classes.

The company aims to focus more on the experience of cooking classes and develop their strategy less around the kitchen equipment.

In doing so, it seems as though E’s Kitchen will rebrand itself or create another brand far from what customers know and are used to.

The pop-up store will be open for the duration of a month with irregular hours at the special event venue at 402 Garfield Street, Lafayette, Louisiana.